We lovingly refer to this cream as the Bum Cream because that's how it started out. We made it to help our kids with diaper rash that nothing would take away. We applied this to their little bums every time we changed their diapers, and lo and behold, the rash would disappear! But then, customer's came in telling us that when they applied it to their babes, they inevitably had extra left over and would just rub it into their hands to use it up and LOVED what it did for them. Soon, the mom's were buying this for themselves and using it on their bodies for any irritations they had. Now, we realize just how right on we were when we named it because it truly can be used from the bottom up! A great, healing lotion for anyone with sensitive skin! Can be used anywhere on the body.