As mother's, we couldn't fathom using chemicals on our children and because we choose each and every ingredient that goes into our products, we knew we could come up with the best product around. Of course, we also know that with kids, the less steps, the better. So we combined a gentle, natural, non-tearing, and non-irritating cleanser with healing and softening herbs to produce a two-in-one product that can be used as shampoo and body wash. Use with our Bottom's Up lotion to help reduce irritations from diaper rash, scrapes, cuts, eczema, psoriasis, etc. We’ve also added some Shea Butter to ensure baby’s soft skin stays that way. Can be used every day by everyone, especially those with sensitivities, newborns and older!??Directions: Apply a nickel sized amount to your palm, work into a cream (this doesn’t lather!) and apply all over body, face and head. Don’t worry about rinsing, it does not irritate the eyes.